Thursday, February 26, 2015

FANCL's 35th Anniversary : Poppy (Part I)


I'm so honored to collaborate with FANCL cosmetics to celebrate the brand's 35th anniversary with a series of packaging designs.

FANCL product contains no preservatives, antiseptics, disinfectants, petroleum surfactants, fragrance, coloring agents or mineral oil. Over the years, FANCL has been providing customers safe and worry-free products with the highest standard of quality. This is a brand that built on a solid belief system rather than profits or convenience. FANCL has my full respect. I’m very humbled and grateful for this opportunity!

For this packaging series, we have tried our best to create an engaging visual presentation that embraces FANCL’s brand identity and mission. For each design, it’s a combination of a girl and flower(s), each of them has given a special characteristic and personality. It’s a celebration of nature, purity, beauty, simplicity, passion, caring and love.
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Second of the series : Poppy

Poppy: beauty, fun-loving and elegance.

It’s such a unique flower! It looks distinct from different perspectives. FANCL team and I spent so much time trying to find the best perspective to portray this special flower. We finally decided that we will need to include a few angles of poppy in the design. The delicacy of poppy’s petals reminds me of ballerina’s tutu dress, and the thin stems looks so elegant yet strong. So I let the ballet girl gracefully holding the poppies while dancing.






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PROCESS:

Like everything, many things happened behind the scenes.
Here are some of the sneak peeks into the process: composition(concept sketches)+color testing









3 comments:

  1. this is gorgeous and sweet
    i loved seeing all the ideas you came up with

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  2. Beautiful detail, Sunny! Love the colors!! Very happy =)
    ~Joanna <3

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  3. Beautiful! And what a cool project. Love the flower tutu on the girl and it's also fun to see the images of the work in progress.

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